Spiritually aware music listeners as well as skilled up-and-coming artists eagerly awaiting their “big break” opportunity to share their music skills have reason to celebrate:
Out of the backwoods of rural Vermont, a new music label is launching under the pen of songwriter Michael Brand, a local known in certain circles for his discovery-turned-creation of a…
Known as The Offering
When Michael began discovering The Offering through an unexpected spiritual encounter over 10 years ago, he never expected the piece—which features 53 words interlaced in a divinely energized pattern—to lead to the start of an entirely new music label under the name “Brand Offerings.”
In keeping with Michael’s vision and that of The Offering, the label’s intention is to use spiritually energized imagery and messages to encourage a balanced lifestyle strongly rooted in divinity and service to others, operating in direct contradiction to the self-serving (and often satanic) messaging of the modern music industry.
What began as more than a hobby but less than a profitable business has evolved into a more stable venture already taking grand steps. The label is set to produce its first track in 2024 with a complete album to follow later in the year, recorded in Vermont’s own Old Mill Road Recording studio alongside 30-plus-year industry veteran and Grammy-award-winning engineer Benjamin J. Arrindell—himself having worked with names such as:
- Aretha Franklin
- The Temptations
- Mary J. Blige
- Yolanda Adams
- Janet Jackson
- Busta Rhymes
And in collaboration with America’s Got Talent finalist, vocalist Brian Crum.
This collaboration is no accident: As a songwriter, Michael's expertise is strictly in writing (rather than performing) the lyrics featured in his upcoming tracks, which is a somewhat unique arrangement in the industry where artists often both write and perform their work. Michael’s intention with this arrangement is to double down on his skill as a songwriter and create opportunities to collaborate with artists interested in putting their own skills on display for the label’s anticipated audience of followers, as well as creating rewarding business relationships through future distribution opportunities.
With the high bar being set by Brand Offerings’ forthcoming release combined with the label’s focus on philosophy and service over the ruthless pursuit of profits, artists and listeners alike have much to be excited about. For an exclusive preview of the upcoming album, join the email list by entering your email address below and clicking “Subscribe”: